2015 | Stern Bloom Media

So Juicy!

Posted by Kim Roth
On December 10, 2015
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In a day and age when we’re all self-proclaimed photographers boasting selfie skills, Instagram filters and glorifying what we had for lunch yesterday, little credit is being given to the delicate art of professional photography. When it comes to advertising and marketing, of our five senses, sight is arguably, the most stimulated. Up to…

Why Are Printed Catalogs Still Around?

Posted by Kim Roth
On December 10, 2015
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Every month, dozens of catalogs show up in my mailbox. Among the ones I received recently: Macy’s, BCBG MaxAzria, National Geographic Gift Catalog, Sur La Table, Henri Bendel and Mrs. Fields. Many people are surprised that catalogs even exist anymore. They can be expensive to create and mail, and the Internet was supposed to…

Judge a Book by its Cover

Posted by Kim Roth
On December 10, 2015
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We’ve all heard it a thousand times; life’s cardinal rule: Don’t judge a book by its cover. While this is some worthwhile advice, the truth is, we all judge things on appearance. It’s human nature. A first impression will either lure us in or repel us. You have only a brief moment to…

The Benefits of Outsourcing

Posted by Kim Roth
On December 3, 2015
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More and more businesses all over the world are turning to outsourcing their non-core business processes for improved quality and cost savings. So, what are the benefits of having a print publishing and product photography partner do your work for you? Cost advantages The most visible benefit relates to the cost savings. Outsourcing product photography…

I Am Not An Accountant

Posted by Kim Roth
On November 3, 2015
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“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” — Red Adair I’ve tried to do my own bookkeeping. Yes, I can do it. It’s painful, and it takes me three times as long as it should, but it is possible. The question is…

Image is Everything

Posted by Kim Roth
On November 3, 2015
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Putting together a printed catalog? Opening an online store? How your products are photographed can make or break the sale. So regardless of budget, here are some basic tips to keep in mind when shopping for your photography partner. Light it Up! The most important element of lighting is not the quantity of…