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Are Your Photos Memorable?

  “It takes nothing to join the crowd. It takes everything to stand alone.” — Hans F. Hansen   Want your marketing materials to stand out amongst a sea of messages that prospects receive daily? In order to stay top of mind for your customers, photos are a vital part in telling your story and…

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User Manuals are Important Marketing Tools

  How often have you purchased a product where all the elements prior to the sale were noticeably fabulously designed? The brochure, catalog and packaging made you want—even need—the product! Once you opened the box, however, the user guide was dull and confusing. It makes you wonder—doesn’t the user guide deserve its fair share of…

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Useless User Manuals

A growing list of pet peeves is quite common as we go through life. New experiences bring new lists of annoyances. But few rank higher in my household than a useless user manual. Just ask my husband. You can almost see the steam coming out of his ears as he tries to figure out the…

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Product Photography: In-House vs. Outsourcing

Is your company deciding between using an in-house or an outsourced product photographer? These simple questions will help guide you in the right direction:   How experienced is your in-house photographer? If your in-house photographer has shot family portraits and weddings, but has never done product photography for a living, then the quality of your…

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So Juicy!

In a day and age when we’re all self-proclaimed photographers boasting selfie skills, Instagram filters and glorifying what we had for lunch yesterday, little credit is being given to the delicate art of professional photography.   When it comes to advertising and marketing, of our five senses, sight is arguably, the most stimulated. Up to…

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Why Are Printed Catalogs Still Around?

Every month, dozens of catalogs show up in my mailbox. Among the ones I received recently: Macy’s, BCBG MaxAzria, National Geographic Gift Catalog, Sur La Table, Henri Bendel and Mrs. Fields.   Many people are surprised that catalogs even exist anymore. They can be expensive to create and mail, and the Internet was supposed to…

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Judge a Book by its Cover

We’ve all heard it a thousand times; life’s cardinal rule: Don’t judge a book by its cover.   While this is some worthwhile advice, the truth is, we all judge things on appearance. It’s human nature. A first impression will either lure us in or repel us.   You have only a brief moment to…

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The Benefits of Outsourcing

More and more businesses all over the world are turning to outsourcing their non-core business processes for improved quality and cost savings. So, what are the benefits of having a print publishing and product photography partner do your work for you? Cost advantages The most visible benefit relates to the cost savings. Outsourcing product photography…

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I Am Not An Accountant

  “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” — Red Adair I’ve tried to do my own bookkeeping. Yes, I can do it. It’s painful, and it takes me three times as long as it should, but it is possible. The question is…

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Image is Everything

Putting together a printed catalog? Opening an online store? How your products are photographed can make or break the sale. So regardless of budget, here are some basic tips to keep in mind when shopping for your photography partner.     Light it Up! The most important element of lighting is not the quantity of…