“It takes nothing to join the crowd. It takes everything to stand alone.” — Hans F. Hansen

Want your marketing materials to stand out amongst a sea of messages that prospects receive daily? In order to stay top of mind for your customers, photos are a vital part in telling your story and making your message memorable.

Simple ways to incorporate photography into your marketing

• Spotlight your brand. Create hero shots focused on your products. To make them memorable, highlight the product both with and without people in it. (Hero Shot: A visual representation that demonstrates how your product or service actually works so your prospects can picture themselves using it.)

• Style your products. Customers have trouble visualizing how your product will fit into their lives. Put your products in the context of the other items your prospective customers will be using.

• Entertain your customers. Use amusing photographs to lure your prospects, and customers. Humor is great for building your brand, and they can be highly viral leading to additional social media reach.

Photography can make or break your marketing campaign. Whatever product or service you sell, think about how you are coming across to your customers. If you look cheap, expect people to start by asking, “how much?” If you convey quality, you will attract customers who value quality, and are willing to pay for it.

Marketing is all about communicating your value. Tapping into commercial photography is an excellent opportunity to create a message for your business that makes you unique… and memorable.