Product Photography: In-House vs. Outsourcing
Is your company deciding between using an in-house or an outsourced product photographer? These simple questions will help guide you in the right direction:
How experienced is your in-house photographer?
If your in-house photographer has shot family portraits and weddings, but has never done product photography for a living, then the quality of your images are going to suffer. They won’t know the right lighting to use, they won’t have the right equipment, and they won’t be up on the latest trends in the industry. More importantly, they will not have the experience of knowing what works across a multitude of markets.
How many images do you need?
If your company needs large volume photography, then outsourcing is the way to go. A team of experts that specialize in shooting products, and that’s all they do, will have an organized system in place so that your images can be shot, edited and sent to you efficiently, easily and seamlessly. Ultimately, this will save you time and money.
Can your current staff handle the additional work?
Will in-house photography take away focus from other areas of your business? You don’t want your company’s workflow and level of efficiency to decrease just to save a few dollars. If your employees have more important tasks to do, then outsource your product photography.
What equipment do you have?
Photography equipment is expensive. You need cameras, tripods, flashes, soft boxes, the latest in editing software and much more. If you have to purchase or rent, then you’ll be insuring the equipment as well. These are added burdens affecting your bottom line. When you outsource, you don’t have to worry about these expenses at all.
In most cases, an outsourced, professional product photographer is always the best choice. Want to discover how outsourcing can benefit your business? Contact us today for a free consultation.